Coaching is a work method supporting clients on their path towards achieving their goals. It is a change-based process. The change occurs as clients become more aware of themselves and the reality in which they take on challenges. The process of coaching is useful due to the presence of a coach who asks questions which clients would never have asked themselves, questions reaching the essence, inducing them to seek answers in themselves and thus to build awareness. A coach offers clients insights using various techniques and tools, which by triggering increased awareness enable clients to draw conclusions and learn, which in turn leads to changing their way of thinking, and, consequently, their behaviour, habits, and the way they utilise their potential. Each coaching process of managerial staff begins with a contract session, which is usually trilateral (coachee, sponsor, coach), during which the parties define the goals for the process. The goals are explicit for all the parties, and clearly understood. The coaching process usually begins with a coaching relations contracts defined by the coach and the client (coachee). The next step is the goal area analysis. Within this area, which usually takes 2-3 sessions, we study the goals, we analyse them from various perspectives, and we evaluate the degree of value fulfilment in them. The goal’s area is followed by work on a client’s reality. At this stage we consider the limitations, challenges on the path towards the goals, and we also bring forward all the client’s resources that she/he does not utilise due to various limitations. The essence of the stage of the work with the coachee’s reality is to work towards revealing her/his personal potential, and help her/him increase her/his awareness of the resources at her/his disposal. We also focus on working with limiting convictions turning them into supporting limitations. Depending on the type of goals, we utilise an entire array of tools for working with client reality. Next, we work to generate variants of solutions for reaching a client’s goal. It is a turning point within the process which, to put in neurological terms, utilising creative techniques of linking new neurons, enables us to generate solutions which the client would have never developed if he had not worked with a coach. At the same time we teach the client new active and creative forms of working on creating variants, and, as a bonus, install an internal “inner-coach.” We verify each variant from various perspectives, and we evaluate them in terms of their feasibility, plan B, and define consecutive steps in the implementation, thus completing the coaching process. If necessary, mid-way through the process, we hold an overview session focussing on the process’ feasibility for the established goals. The process ends in a summary session during which the work is evaluated.